Connect more with buyers – How to Rank Higher in Cloudscene Search Results
Cultivating a strategic engagement strategy is no easy task. Often, teams have to subscribe to many different platforms, websites and applications to meaningfully connect with their target audiences and generate exposure. Investing in multiple marketing and advertising platforms can make it challenging to drive ROI and time-consuming for teams to manage.
As a solution to this issue, Cloudscene has introduced a suite of marketing tools designed to help businesses streamline operations and connect with motivated customers on our single source of truth platform. If your team is looking to gain qualified leads and generate exposure on the industry’s leading centralised platform, look no further…
Why Cloudscene?
Cloudscene is the leading global marketplace platform for buying and selling network services. Backed by unmatched market intelligence, Cloudscene empowers enterprises and service providers to connect digitally, and make informed, data-driven business decisions.
Buyers can use Cloudscene to easily search for any network service they require and quickly connect with relevant providers. Regardless of their size or level of experience, the platform enables them to instantly find a connection path and helps to take the guesswork out of procurement.
Service providers on Cloudscene have unparalleled access to thousands of motivated telecom buyers, giving them a direct link to their target audience. Creating an eye-catching profile and strategically advertising on the platform enables providers to stand out from competitors and improve their ranking in search results.
When we talk about ‘Search Results’, we’re referring to the pages that appear once a buyer has typed in a search request for a specific service, location or provider. For example, when a buyer searches for ‘data centre, Sydney’, the search result page will display a list of providers that fall under these categories.
Now that we’ve explained the why, let’s explore some steps providers can take to appear higher in these results and improve their chance of connecting with buyers on Cloudscene.
1. Claim & Update Your Profile
Are your services, data centers or network fabrics already listed on Cloudscene? Great! It’s time to claim your company profile. Claiming your profile ensures that your contact details are up to date and quote requests go directly to your team. Once your profile is claimed, you can also manage what information appears on Cloudscene, making the most of the opportunity to get in front of the right audience.
If you have already created your Cloudscene profile, it’s crucial that your information is current and that all your PoPs are listed. Providers can list all of the services they offer under the following categories: Connectivity, Hosting & Cloud, Colocation and Managed Services.
These categories reflect the most searched-for phrases and services on our platform. By accurately indicating the service(s) you offer these categories you can improve how you appear in search results and increase visibility to buyers.
2. Run a Review Campaign
Providers on Cloudscene can create a Review Campaign to build trust with prospects and improve their ranking. A Review Campaign enables service providers to connect with former customers and encourage them to share their experiences with your company by offering them gift cards in exchange for a testimonial.
As with any product or service, buyers are more likely to engage with a well-reviewed brand than a seemingly unknown company. Running a Review Campaign allows you to simultaneously reward customers for sharing their thoughts and cultivate trust with future customers.
3. Track Your Engagement
Engagement Tracking enables service providers to see how customers interact with their brand. This feature offers providers invaluable data about the types of services buyers are searching for and in which markets, as well as allowing you to identify which buyers are visiting your company profile.
The Engagement Tracking tool enables you to assess the efficacy of your current strategies, giving you the data required to make informed decisions about your future marketing and advertising spending. Equipped with this information, your team can alter your marketing approach to improve your ranking in search results and increase your chance of engaging with buyers.
4. Boost Your Services
Cloudscene’s Boosting tool is perhaps the most effective method of improving your ranking on the platform. The tool enables providers to ‘boost’ their services to appear higher in search results for specific services in their desired markets. For example, if your company wants to target customers searching for colocation in Singapore, you can choose to boost your ranking under these categories for higher visibility.
This feature enables providers of any size to stand out against competitors in the most sought-after markets and directly connect with their target customers.
5. Get a Cloudscene Subscription
A Cloudscene Subscription gives your team access to all the tools we’ve discussed and more. Providers can choose from either a Starter or Pro subscription package depending on their key objectives and budgets.
The Starter model offers providers the opportunity to run Review Campaigns, track basic analytics and boost their services. The Pro package includes all these tools plus:
- Up to 20 Guaranteed leads through Cloudscene as part of your signup.
- Up to $5,000 in boost credits on signup to elevate your rankings on product pages.
- Premium search relevancy on product pages for the services/locations you offer.
- The Cloudscene team will recommend your services to relevant buyers (only where applicable).
- Engagement Tracking lets you identify potential customers and see what services people are looking for.
- Access Cloudscene Integration Hub and take advantage of seamless cross-platform communication.
Regardless of which option you choose, the Subscription models are an excellent way to streamline your marketing and advertising efforts, improve your ranking on Cloudscene and connect directly to your target customers.
If you’d like to learn more about our advertising opportunities, please visit our website or reach out to our team at sales@cloudscene.com.
