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Top 5 Tips To Improve Your Marketing Efforts On Cloudscene

Top 5 Tips to Improve Your Marketing Efforts on Cloudscene

[Market News, Selling on Cloudscene] August 30, 2022 1 PM

Looking to optimize your Cloudscene profile to generate more leads and increase your brand exposure? With over 10,400 vendors on the platform, there is no better time to take steps to stand out from the crowd and attract prospective buyers. 

In addition to recently launching an upgraded website, we’ve also introduced several strategic advertising tools designed to give you an edge over competitors. Our new Subscription Packages, both Starter and Pro, present a multitude of benefits to your business, such as greater exposure and ranking, improved click-through rates, increased impressions and qualified leads. These packages allow your team to boost your services in specific markets and run customer review campaigns to promote positive feedback and build positive sentiment. 


With these new features in mind, we’ve put together our Top 5 Tips to Improve Your Marketing Efforts on Cloudscene:


1. Boost Services or Run a Review Campaign 

Our upgraded platform gives providers access to a suite of new tools designed to help them boost their presence, align better with buyers, and increase exposure. One of these new features enables service providers to run Review Campaigns, allowing them to showcase positive customer feedback and foster trust with prospective buyers.

Our paid Boost function on the other hand gives providers further control over where their services appear in search results for specific markets, providing opportunities for vendors of all sizes. For example, a vendor specializing in Dark Fiber can ‘boost’ their results above competitors in a particular market or country to be seen by more buyers.

Think of these new functions like SEO for Cloudscene; the more you boost services and promote reviews, the higher you appear in search results and rank against competitors.  


2. Customize Your Banner 

With a Cloudscene Subscription, your company can customize the banner on your profile page instead of having the map image that features on standard profiles. This space can be used to generate greater brand recognition or advertise new service offerings or products; the choice is yours!

Screen Shot 2022-08-30 at 1.53.17 promoted banner / Zayo standard banner

3. Upload Promotional Assets

Put your best foot forward with prospective buyers and upload any certifications or awards your organization has won to your profile. Subscription users can showcase their achievements and let buyers know which services and skills set them apart from competitors.  

Additionally, the Subscription Package allows you to upload press releases to your profile to increase engagement and promote the latest company news and content. Users can also upload product brochures to tell buyers more about their products and services.   


4. Ensure Your Details are Current 

This is vital. Please ensure that all your locations, links and services are accurately listed when you sign up for a Subscription (service examples include Rack Colocation, Wavelength, IP Transit, Internet Access, Cloud Connectivity, SD-WAN, Ethernet, or Dark Fiber). This will ensure your brand appears accurately in search results and can be easily found by buyers under our major service categories.

We would hate for you to receive all this attention from prospective customers only for them to be unable to browse your channels!


5. Go Pro for Guaranteed Leads 

Signing up for our Pro Subscription Package unlocks several additional benefits that will take your strategic investment to the next level. Our Pro model includes everything featured in the Starter package, PLUS:  

  • Up to $5,000 in Boost credits on sign-up to elevate your rankings on product pages.  
  • Premium search relevancy for the services and locations in your portfolio (a.k.a. you’ll appear higher in the results when a buyer searches for the products you offer).  
  • Be recommended to buyers that require your services by the Cloudscene team (only where applicable).
  • Engagement tracking to give providers insight into what services buyers are interested in purchasing.
  • Receive up to 20 Guaranteed Leads as part of your sign-up!

Yes, you read that correctly: guaranteed leads. We ensure that our Subscription Pro customers receive up to 20 qualified opportunities (depending on the size of your network) within the first 12 months of signing up for the package. If providers don’t receive their allocated number of leads, we simply keep their Pro package running until all opportunities are delivered.

Want to learn more? Get in touch with our team to explore our Starter or Pro Subscription packages and improve your marketing efforts on Cloudscene today! 

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