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Top 5 Tips to Improve Your Marketing Efforts on Cloudscene

Top 5 Tips to Improve Your Marketing Efforts on Cloudscene

[Market News, Selling on Cloudscene] February 1, 2022 3 PM

Looking to optimize your Cloudscene profile to generate more leads and increase your brand exposure? With over 9,500 vendors on Marketplace, it’s crucial that your team takes strategic steps to stand out from the crowd and attract prospective buyers.

If you have a standard profile with us, these steps are pretty straightforward (but often overlooked):

  1. Make sure your profile is up to date and clearly explains your value proposition
  2. Upload your best logo
  3. Attach a link to your website
  4. Ask your buyers to leave positive feedback about their experience
  5. To catch the eye of potential buyers, it’s a great idea to add pops of color to your profile
  6. Include strong, clear Calls to Action

These simple steps will let buyers know who you are and ensure your profile stands out from the crowd.

But if you want to go above and beyond with your marketing efforts, we suggest you opt for a Promoted Profile. Our Promoted Profile Advertising Package presents a myriad of benefits to your business, such as improved click-through rates, increased impressions and more qualified leads. Here are 5 tips to up your marketing game with a Promoted Profile on Cloudscene:

1. Customize Your Banner

With a Promoted Profile, your company has the option to customize the banner on your profile page instead of having the map image that features on standard profiles. This space can be used to generate greater brand recognition or to advertise new service offerings or products, the choice is yours!

ScreenGrabs_PPbanner1  ScreenGrabs_PPbanner12

 

 

 

 

 

 

Beyond.pl promoted banner / Zayo standard banner

2. Upload Certifications and Awards

Put your best foot forward with prospective buyers and upload any certifications or awards your organization has won to your profile. Promoted Profile users can showcase their achievements and let buyers know which services and skills set them apart from competitors.

3. Share Press Releases and Product Brochures

Additionally, the Promoted Profile package allows you to upload press releases to your profile to increase engagement and promote your organization's latest news and content. Users can also upload product brochures to tell buyers more about their products and services.

4. Ensure Your Details are Current

When you sign up for a Promoted Profile, please ensure that all links to your social media pages and website are up to date and functioning. We would hate for you to receive all this attention from buyers only for them to be unable to browse your channels!

5. Get Exposure Through Our Channels

Another way we generate exposure for our Promoted Profile users is to feature them in our email marketing campaigns. By adding a link to your company profile or website in our eDM’s, we’re ensuring that your business is seen by thousands of people and organizations in the telecom industry. This is an excellent way to cultivate brand awareness and generate potential leads - not to mention another reason to ensure your details are up to date!

Want to learn more? Get in touch with our team to learn more about our Promoted Profile package and start improving your marketing efforts on Cloudscene today!

 

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